If your content has survived 2024, be prepared for 2025. Quality is King now, as stated by Seth Zaluski President of Spectrum Innovations. As a video production and marketing company, we are learning to embrace technology but prioritize human touch. With over 95 million photos and video posted per day on Instagram alone, Branding is crucial. Brands are expected to be BOLD and PLAYFULL, embracing human interaction. You would think With over 300 million people being considered “creators” (according to adobe in 2022) you could easily find a marketing team by just walking out there front door, you’d be mistaken. Quite the opposite actually the creative industry is stacked with, “fake it till you make it” mindset and misleading overnight success stories, leaving business owners frustrated and ready to give-up. Then add in the fact that 64% of americans say social media has negative effect (PEW Research Center) and is “filled with mis- information”, the plot only thickens. On the positive side, technology has opened doors to many creative concepts with lighter more versatile equipment and a variety of online stock video footage. Platforms such as artlist.io offer breath taking footage of sailboats sailing turquoise waters and rock climbers scaling cliffsides in the Swiss alps, all footage that prior till now would cost a years marketing budget to create. However, not all Brands can benefit from stock video footage when their products are 1 of 1 intricately crafted by true artisans. Those brands need strategy and creative excellence to propel them forward in the creative seas of 2025.
Alongside the need for quality creative and stunning visuals is comes strategy, this is where we come in. I don’t want to use a bad reference like a light at the end of the tunnel, but let’s call it a light-house in the black of night, when you’ve been at sea lost. At least now you can get back on dry landand stand tall in the world of quality content creation, the world of 2025. Our award winning creative team and modern production studio will have your sales team asking why. Why are we working so much more then before?

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